PPC_ Pay-Per-Click-5-8 years_Mohali
We are seeking a highly skilled and experienced PPC Expert with a solid background of 5-7 years in managing pay-per-click campaigns. The ideal candidate will be responsible for developing, implementing, and managing PPC strategies to drive traffic, engagement, and conversions for our brand. This role requires a deep understanding of PPC platforms, market trends, and the ability to analyze campaign performance for continuous improvement.
Location :- Mohali
Your future employee :- It’s a 13 year old multinational organisation that owns and operates over a dozen brands across financial services, technology, real estate and healthcare verticals
Key Responsibilities:
- PPC Strategy Development and Implementation:
- Design, develop, and manage PPC campaigns across multiple platforms (Google AdWords, Bing Ads, DSP, social media advertising, etc.).
- Perform thorough keyword research and selection, and optimize bidding strategies.
- Campaign Analysis and Optimization:
- Monitor and analyze PPC campaign performance on a daily basis to ensure optimal results.
- Adjust strategies based on data-driven insights to improve CTR, conversion rates, and cost per conversion.
- Budget Management:
- Manage the budget for PPC campaigns, ensuring efficient spending and maximizing ROI.
- Provide regular financial reports and forecasts to management.
- Landing Page and Ad Copy Creation:
- Work with the creative team to develop effective ad copies and landing pages for campaigns.
- Test and optimize landing pages and ad copy for better performance.
- Competitive Analysis:
- Conduct regular competitive analysis to stay ahead of trends and tactics in the industry.
- Implement best practices and innovative strategies based on industry benchmarks.
- Collaboration and Reporting:
- Collaborate with other marketing teams (SEO, content, email, social media) to ensure a cohesive online marketing strategy.
- Provide regular detailed reports on campaign performance, insights, and recommendations for improvement.
Qualifications:
- Master’s degree in Marketing, Advertising, Business, or a related field is must.
- 8+ years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms.
- Google Ads certification is highly preferred.
- Strong analytical skills with experience in Google Analytics and other analytical tools.
- In-depth understanding of SEM and digital marketing concepts.
What is in it for you?
- A fast-growing industry with a rapid career growth.
- A fast paced, Innovative work environment.
Reach us-
If you think this role will add value to your career, kindly write me an email along with your updated CV on akanksha.kashyap@crescendogroup.in for a confidential discussion on the role.
Disclaimer:
Crescendo Global is an ISO 9001:2015 certified Leadership Hiring consulting arm of Crescendo Group with expertise in mid to senior level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status.
Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.