Are you an experienced Marketing Mix Modelling Analyst with expertise in Marketing Analytics, Data Analytics ? Our client, a leading technology firm in India, is looking for a Marketing Mix Modelling Analyst to join their team. If you have a strong analytical mindset and a passion for leveraging data to drive business insights, this opportunity is perfect for you.
Location: PAN India
Your Future Employer: Our client is a renowned technology firm in India, known for its innovative solutions and collaborative work environment. As a Senior Data Engineer, you will have the opportunity to work on cutting-edge projects, collaborate with talented professionals, and contribute to the organization's success.
Responsibilities:
1. Marketing Mix Modeling:
Develop and implement advanced marketing mix models to assess the impact of various marketing activities
Calibrate models using historical marketing spend and performance data to forecast future outcomes.
Identify optimal marketing investment levels across channels
2. Data Analysis and Insights:
Collect, clean, and analyze large datasets from multiple sources, including marketing platforms, sales systems, and third-party providers.
Interpret MMM outputs to provide actionable recommendations for marketing strategy adjustments.
Monitor and report on the performance of marketing activities and their alignment with business goals.
3. Cross-Functional Collaboration:
Partner with marketing, finance, and product teams to ensure the alignment of MMM findings with business objectives.
Communicate complex analytical results to non-technical stakeholders through clear storytelling and visualization.
Collaborate with external vendors or partners on MMM-related projects.
4. Tools and Technologies:
Utilize statistical tools and programming languages (e.g., Python, R, SAS) for model building and data analysis.
Employ visualization tools (e.g., Power BI) to create dashboards and reports.
Stay updated on advancements in MMM methodologies and tools.
Requirements:
Bachelor’s degree in Statistics, Economics, Data Science, Marketing Analytics, or a related field. (Master’s or MBA preferred.)
3+ years of experience in marketing analytics, with a focus on marketing mix modeling.
Proven track record of driving marketing ROI improvements through analytics.
Experience with machine learning techniques and tools is a plus.
Knowledge of digital marketing analytics and attribution modeling is an advantage.
Strong expertise in statistical modeling, econometrics, and predictive analytics.
Proficiency in programming languages (e.g., Python, R) and statistical packages.
What's in it for you:
Competitive compensation package
Opportunity to work with cutting-edge technologies and innovative projects
Reach us:If you feel this opportunity is well aligned with your career progression plans, please feel free to reach me with your updated profile at sakshi.thapar@crescendoglobal.in
Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.
Profile keywords : Marketing mix, Marketing Analytics, Data Analytics, Statistical modeling, Marketing mix modeling